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Mitutoyo Goes Virtual Online Event Mitutoyo America Corporation choose a unique way to reconnect with their customers in a next-level online, interactive trade show. The event space creator, Fast Effect, hired Sam to handle the social media component for Mitutoyo. This included social media graphics and copy pre, during, and post-event and a paid social strategy to increase their reach. The event was a huge success resulting in a 29% engagement rate on posts developed by Sam. A GREAT engagement rate (across multiple industries) is usually around 3%, showing the posts created drove massive engagement levels for Mitutoyo on social media. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604444235865-URQZNTVHZSI8XGBKLPK0/hustle-marketing-graph-growth.jpg Social Media Examples - Long-Term Results As Head of Global Social Media at Visteon Corporation, Sam drove long-term, lasting results. She revised the global social media policy and created content that lead to a 247% increase in impressions, 513% increase in engagements, 85% increase in link clicks, and a 2,082% increase in the total audience during her tenure. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/98288e1a-4d08-49c7-afd0-f80addbfa04b/social-media-graphic-with-character-reading-online-article.png Social Media Examples - Mental Health Awareness Social Media Campaign In collaboration with Detroit Wayne Integrated Health Network (DWIHN) we created social media copy and graphics around mental health and suicide prevention for National Suicide Prevention Month (September). 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Our latest work includes the copy, search engine optimization, layout and overall look of this website. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604896729979-D3X8SD215LFS4UF97BSS/visteon-website-screenshot Website Examples - Visteon.com Hired about a year into the site’s development, our founder and CEO, Sam created the SEO strategy from scratch, managed the process of content and design updates, completed User Acceptance Testing (UAT) and completed various backend content updates weekly. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604897239529-O8C2EQ3TV7FHDRNTW24P/buckfire-law-website-screenshot Website Examples - BuckfireLaw.com Focused on on-page SEO strategy, backlinks, reviews and landing pages for the law firm while updating and building out content found on the site. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604896917790-M83R8CPSX15P4L22Q0GE/detroit-driven-website-screenshot.png Website Examples - DetroitDriven.us Led the development of the SEO strategy for detroitdriven.us that more than doubled the number of organic users in two short months after the site’s launch. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604897711207-D1DTXEUG1WLO7EMNMNZ8/yazaki-na-website-screenshot Website Examples - Yazaki-na.com Helped in the concept decision making process, ensured copy was to AP standards, and updated the backend with the latest news stories and information. https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604897445514-WSLTK6Z94FVVHUTB35NR/overtime-pay-laws-website-screenshot Website Examples - OvertimePayLaws.org Focused on on-page SEO, link building, backlinks and more to boost the site’s domain authority. https://hustlemarketing.com/about-sam daily 0.75 2021-01-29 https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1604384451443-8WMNLOQ31G0I5R8VP722/sam-roberts-headshot-2020-hustle-marketing-ceo-founder.jpg About - It all began with a layoff. Like many people, Hustle Marketing LLC Founder and CEO, Sam Roberts was laid off due to COVID-19. She always had an entrepreneurial spirit, and the layoff turned out to be a blessing. It finally gave her the push to start her own company. Sam is a former college softball player who turned her competitive nature into an obsession with providing growth tactics to help companies via digital marketing and communications. You know your company needs social media, a killer website, and top-notch digital marketing to compete with anyone in this day and age. Providing strategy, eye-catching graphics and videos, and working with website layouts to give a great user experience are her specialties. She combs through analytics to see how to grow and adjust the strategy to produce results, just as meticulously and critically, as she practiced her softball hitting and fielding mechanics. She looks young, but don't let that fool you. Her hard work, determination and teamwork have led to many opportunities. She has had the chance to speak on various panels and is a member of the George Washington University Digital Marketing Advisory Council. She was also part of the winning team that brought home Ragan's Content Marketing Awards – User Generated Content award for Yazaki. In her most recent "real job" position, she was Head of Global Social Media for a large corporation of 10,000+ employees in 32 countries. https://hustlemarketing.com/privacy-policy daily 0.75 2021-08-24 https://images.squarespace-cdn.com/content/v1/5f504a93beb7390376e38617/1629838190389-V43SUMLJE4VEFJTGUYIT/woman-with-laptop-typing-next-to-couch-on-the-floor-in-apartment Privacy Policy - PRIVACY POLICY We take your privacy very seriously! 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